About Me

My name is Michael Pieper. I moved to Hong Kong about 8 years ago now. My previous expertise was in TV/Audio Repair. However, there was no market for that in Hong Kong, so I accepted a job in Search Engine Optimization. On the job training started in mainly Black Hat SEO. For those of you who are not in the know, that is the wrong way to carry out SEO. The cheaters way.

I stayed in this low paying job for 3.5 years while I built up my knowledge in this field, and how to do SEO properly, at which stage I was headhunted by a global communications agency with over 2,000 employees in 30 different markets. Needless to say, I took the job as a Senior Search Analyst. However I left after 6 months to focus on my Family. Workload was heavy with 12-16 hour days which left me with little Family time.

I would have loved to stay in this position, but to me Family was more important. I now have an 18 month old Son, who gets to have me as a stay-at-home Dad. Nothing tops that. While raising my Son, I take on some odd-jobs here and there, and as mentioned above I am currently studying in two online courses: A Diploma in Social Media Marketing and a Post Graduate Diploma in Online Marketing and Advertising.

Family or Job Debate:

For the sake of this debate, lets say that you don’t need your job (ie the money) in order to support your family.

In a recent survey conducted by the Department of Management at City University of Hong Kong (CityU), work was rated as being the most important part of life in Hong Kong.

Office hours are commonly Mon-Sat between 9am to 10pm or later. Social life is often put aside as are relationships and marriage. Having a life outside of work is rare and so employees are often taken advantage of and paid no overtime.


Search Engine Marketing Technology

SEEK AND CLEAN (Search Engine Marketing Technology) is my own company which operates out of Hong Kong. Seek And Clean specializes in Search Engine Marketing (SEM) through Search Engine Optimisation (SEO), Pay Per Click (PPC) management and Social Media Marketing (SMM).

Search Engines have recently changed their algorithms (mathematical equation used to rank websites) to include social media participation. As the web becomes more interactive through social sites such as Facebook, Twitter, the job of the SEO (Search Engine Optimizer) has become more difficult.

Search Engine Optimization is no longer just that. It has expanded to include Social Media Marketing. If your local SEO is not also focusing on social media, then they are only doing half of their job.

In order to get ahead in social media, I have thrown myself into the deep end by participating on as many social media sites as possible. Seek And Clean ’s flagship site is Hiking Hong Kong, another company of mine, where I have been running a social media campaign since the beginning of September 2010.

Social Media Marketing, Online Marketing and Advertising


Due to the rise in importance of social media, I have taken it upon myself to complete some additional study to stay on top of things. Being self-taught in this industry is one thing which takes much dedication, however having a diploma or two to back it up is the finishing step.

A Diploma in Social Media Marketing will teach me how social media transforms business through social network marketing, social sales, social recruiting and social innovation. It will keep me up to date with the latest social networking sites and teach me more about Social Media Marketing campaigns and how to measure the success of these campaigns. I will get the chance to brush up on my skills in eCommerce including website design and usability guidelines. Internet marketing through business on the web, analysis, and promotion will take my knowledge to a new level. Online public relations and presentation skills will polish it all off.

A Post Graduate Diploma in Online Marketing and Advertising will further increase my skills on doing business on the internet, writing for the web and promoting websites. Copy-writing and outsourcing through open source and creative commons will be covered as well as marketing and of course advertising. Public relations and presentation skills will be the final parts.

By completing these two courses, I hope to be able to give my clients an increased level of assistance through my many services.

What Does The Future Hold?

Studying needs to be completed before I get back to work fully, and another child is on the way, though it may be a few years before he/she comes into my life and fills my heart with joy.

In the meantime I am sharing what I learn in my courses through practical experience on social networks. I hope that some users here can learn from my articles and can benefit in a positive way.